When you first enroll in Medicare, one option is to work with a Medicare insurance broker. Brokers are licensed professionals who advise clients on Medicare Plans. But are brokers really the best choice for navigating your Medicare options? Below we explain what brokers do, as well as the pros and cons of using one.

What Do Medicare Brokers Do?

A Medicare broker serves as your advisor when selecting Medicare coverage. Key services brokers provide include:

  • Answering questions about Medicare
  • Explaining different types of plans like Medigap and Medicare Advantage
  • Comparing costs and coverage details of specific plans
  • Enrolling you in the optimal plan for your needs
  • Providing ongoing support throughout the year

Insurance agents aim to match clients with suitable Medicare Advantage Plans based on their healthcare priorities, budget, and preferences. They simplify the complex process of researching and enrolling in Medicare insurance.

Brokers Must Be Licensed

Any broker advising on Medicare Plans must hold a valid state insurance license. Licensing ensures brokers meet training requirements and ethical sales practices.

You can verify a broker’s license through your state insurance department. This protects against working with unqualified individuals.

How Brokers Are Compensated

Insurance companies pay commissions to brokers who sell their plans. The insurers – not clients – compensate brokers.

However, good brokers will recommend the plan that is the best fit for you regardless of their own commissions. Still, some may be biased towards certain insurers, so it helps to ask brokers which companies they represent.

An independent broker works with multiple insurance carriers and may provide a wider range of plan options.

Pros of Working with a Broker

Potential advantages of using a Medicare insurance broker include:

  • Navigating Medicare complexities with an expert guide
  • Gaining understanding of your specific coverage options
  • Identifying plans that align with your healthcare needs
  • Ensuring accurate enrollment without hassles
  • Having someone to contact for ongoing support
  • Saving time researching plans on your own

For many, a broker simplifies the transition to Medicare.

Cons of Using a Broker

Disadvantages that may arise with brokers:

  • Receiving biased advice toward high-commission plans
  • Restricted plan options if the broker represents few insurers
  • Potential pressure to enroll in a plan that satisfies the broker over your own interests
  • Inexperience if the broker lacks sufficient Medicare knowledge
  • Disruption if you need to switch brokers later

Finding an ethical, knowledgeable broker minimizes these risks.

Tips for Selecting a Reputable Broker

To choose a Medicare insurance broker:

  • Verify state licensure and training credentials
  • Ask how long they’ve sold Medicare Plans
  • Learn which insurers they represent
  • Interview multiple brokers before deciding
  • Get references from past broker clients
  • Check for complaints filed with regulators

Taking these steps helps identify brokers truly working in your best interest.

Using Other Resources

Alternatives beyond brokers are available for Medicare assistance, like:

  • Medicare.gov website to compare plans
  • Medicare helpline at 1-800-MEDICARE
  • State Health Insurance Assistance Programs (SHIP)
  • State Medicaid offices
  • Senior centers

These provide unbiased guidance at no cost. Brokers offer personalized service for a fee through commissions.


In summary, Medicare brokers provide helpful services like plan comparisons, enrollment support, and claims assistance. But verify licensure, experience, and objectivity when selecting one. Weigh the pros and cons relative to your needs. With smart prep, a broker can simplify your Medicare choices.

We’re Here to Help

You do not have to spend hours reading articles on the internet to get answers to your Medicare questions. Give the licensed insurance agents at Glidden Group a Call at (208) 962-0077. You will get the answers you seek in a matter of minutes, with no pressure and no sales pitch. We are truly here to help.


Is a Medicare insurance broker the best option when looking for a Medicare Plan?

Working with a Medicare insurance broker can be a great option when you are exploring Medicare Plan choices. Brokers are experts in the field and can help you navigate through the complex world of Medicare. They can provide personalized guidance and assist you in finding the best plan that fits your needs and budget.

How can I find a Medicare agent or broker?

There are several ways you can find a Medicare agent or broker. One option is to visit the website of the Centers for Medicare and Medicaid Services (CMS), where you can find a directory of agents and brokers in your area. You can also ask for recommendations from friends, family, or healthcare professionals who have already worked with a Medicare agent or broker.

What is the difference between a Medicare broker and a Medicare agent?

The terms “broker” and “agent” are often used interchangeably when it comes to Medicare, but there is a subtle difference between the two. A Medicare agent typically represents a specific insurance company and can only offer plans from that company. On the other hand, a Medicare broker is not tied to any specific insurance company and can offer plans from multiple insurance companies. Brokers often have a wider range of plan options to choose from.

Can a captive agent or an independent agent provide Medicare Plan options?

A captive agent represents only one insurance company and can provide Medicare Plan options offered by that particular company. On the other hand, an independent agent is not tied to any specific insurance company and can offer Medicare Plan options from multiple insurance companies. If you are looking for more choice and flexibility in plan options, working with an independent agent might be a better option.

How can a Medicare broker or agent help me?

A Medicare broker or agent can offer a wide range of services to help you find the right Medicare Plan. They can provide information about different plan options, explain the benefits and costs associated with each plan, assist you in comparing the plans, and help you enroll in the plan of your choice. They can also answer any questions or concerns you may have throughout the process.

Are Medicare brokers and agents affiliated with specific insurance companies?

Medicare brokers and agents can have affiliations or contracts with specific insurance companies, but that doesn’t mean they are limited to offering plans from only those companies. Brokers and agents often work with multiple insurance companies, giving you access to a wider selection of plan options to choose from.

Can a Medicare broker or agent help me with Medicare Supplement insurance?

Yes, a Medicare broker or agent can assist you with Medicare Supplement insurance, also known as Medigap Plans. They can explain the different Medigap Plans available in your state, help you compare the benefits and costs of each plan, and help you enroll in the plan that best meets your needs.

How do Medicare brokers and agents get paid?

Medicare brokers and agents are typically paid by the insurance companies they represent. They receive a commission or fee from the insurance company when they successfully enroll individuals in a Medicare Plan. This means that you generally do not have to pay directly for their services.

Can I work with a Medicare broker or agent if I already have a Medicare Plan?

Yes, you can still work with a Medicare broker or agent even if you already have a Medicare Part A b or prescription drug plan. They can review your current plan, assess your needs, and help you determine if there are better plan options available to you. If they find a more suitable plan, they can assist you with the enrollment process.

How do I find the best Medicare broker or agent for me?

Finding the best Medicare broker or agent for your needs involves doing some research and asking the right questions. Consider their experience, certifications, and reputation. It’s also recommended to schedule a consultation or interview to get a better understanding of their approach and how they can assist you. Ultimately, choosing a broker or agent you feel comfortable with and trust is important for a successful partnership.